We have released our Spring 2011 line, we did so at the ABC show in Las Vegas. It was a wonderful and validating experience. We had a beautiful spa like booth complete with bamboo walls and two large plasmas playing a gorgeous video of the Pure Belly collection. When buyers were lured in first by the design they quickly fell in love with the products. The Pure Belly team loved the physical reaction people had to the feel of our material, they would literally melt and say how it felt like butter. This was exactly the response we had gotten in our testing rounds but to get this feedback from knowledgeable buyers was on a whole new level. It was an absolute thrill to explain these products that countless hours/months had been poured into them.
First, the Pure Belly Wrap the NEW and NEXT LEVEL in skin care for stretching skin while pregnant and recovering. When explaining its functions people understood that the skin needs to be supple and nourished while stretching for 9 months to accommodate growing baby. I honestly thought I would have to explain it more than I did, it was a no brainer to our buyers- "Keeps product on your belly and off your clothes", easy. Loved when the stretch mark product exhibitors would come into the Pure Belly booth after hearing about us, they wanted to educate us on why it was so essential to wear products on the skin during the harsh hours of the day when we are being affected by gravity. Made new friends with many new brands of cremes/butters/oils, everyone was great!
Then, came the blooming belly- the one that Mom had designed and pix messaged me from her phone, the blooming design and visual explination of it being inspired by tulip petals was a big hit too. Buyers noted the sleek signature Pure Belly band at the bottom of all of our products serves a few functions - holds our logo tag that will tell the world know that Yes you are Prego (comes in handy for that in between phase of our changing body) and hides a surprising trick to keeping our favorite jeans right up until end of carrying and even after baby- My "rubber band trick", as soon as the women would see the placement of the attachment a little light went off and the "I did this!" would come, (rubber band like attachment to wrap around button and through loop) they got it!! YES! You can not imagine my thrill as time after time of sharing my products women, smart women, would tell me how impressed they were with the thoughtfulness and quality of the entire line. To be honest I had to keep from tearing up a few times. It had for the most part been easy but nothing comes without hard work, and we had done our fair share. Some of the best moments of the show was when twitter/fb gals that had supported us to great extents got to finally touch the products and gave us big congrats. My favorite was when people would add to our long list of functions, we had a very respected lady mention to us that she liked the idea of our Wrap and Blooming to be used as a means of covering your lower half while you nurse- so true. Validation was ours!
Of course the rest of the line got equal amounts of attention. Pure Ease was a hit with the mid wives, doulas and obs for many reasons but the biggest factor was the ability to use this as a means of focus for pushing during the labor process and prevent tearing (also holds ice for postpartum care rather than the alternative and is 100% organic). Waterproof bag, pack of 2. in case you were wondering.
Pure Comfort Breast Wrap got praise for being the first of its kind as well. Serves so many functions it is a true must have for Mommy-to-be, can wear in shower to shield sensitive nipples and breast from water pressure and temperature, has built in pockets to hold cool packs in place securely (which we recommend from http://www.smartchoices.com/), easiest nursing/pumping access for tender and engorged breast, adjustable bust line (1st on market) for ever changing breast size due to feeding, pumping, engorgement, great for going back to work Mom. A narrow back and light boning make this the best strapless bra I have ever worn! This will flatter and comfort you. Pair with the Perfect Pregnancy Pantie for that effortless sexy Pure Belly signature style. Everyone wants the Panties! Can not tell you how many times I heard people say they would wear them as a swim suit and that the full frontal coverage was such a confidence builder. These two items were favorites for sure!
We want to thank the many stores that have placed orders and are going to be offering their customers the Pure Belly experience. These are products that I wanted and searched for over my last 3 pregnancies and especially when carrying the twins this last year. Enjoy!! Orders will be shipping in a few weeks It will be wonderful to see Pure Belly products all over the US and Canada (few Australia stores on the horizon too). Thrilled to be touching women's lives and adding beauty, comfort and confidence to such a special time.
To celebrate our first month of success we are going to offer promotions! Free Products & beautiful Bamboo floor displays with qualifying purchase.
To view line sheets/company info/drop shipping requests & promo list which ends 11-11-10,
Thank you all!!
Paige Smith
